# Build Your AI Marketing Campaign: Campaign Brief

**BE ONE Gen AI Program** · Facilitated by **The Creative Strategist**

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You already built your **Master Brain**, so AI now knows your business, your voice, and your customer. This short brief captures only the things that are specific to *this* campaign. Answer it, then run it together with your Master Brain in the **Campaign Generator prompt** to get a complete, ready-to-launch campaign playbook.

*Estimated time: about 10 minutes.*

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## The Brief

**1. Your campaign goal: the one outcome.**
What single result do you want? Be specific and pick just one.
*Examples: "Book 10 discovery calls," "Sell 20 workshop spots," "Launch my new product," "Fill my event."*

**2. The offer.**
What exactly are you promoting (the product, service, or event), and the price or terms?

**3. Your budget (optional).**
What can you spend on this campaign in total, and/or per day on ads? Leave blank and the AI will suggest a starter budget you can adjust.

**4. Who it's for.**
Which slice of your customers is this campaign aimed at? (Pull from your persona.)

**5. The timeframe.**
How long does the campaign run? *Example: one week, two weeks, or up to a launch date.*

**6. Your channels.**
Where will it run? *Example: Instagram, Facebook, your email list, WhatsApp.*

**7. The hook: why now?**
What's the reason to act now? *A limited time, a new launch, a seasonal moment, a special price, or a story.*

**8. The call to action.**
What one action do you want people to take? *DM you, click a link, book a call, buy, reply.*

**9. How do customers buy from you, and what link do they use?**
How people order or pay, plus the link they use. *Example: Square register, Shopify site, WhatsApp, Instagram DM, Linktree.* This helps the AI build your QR code and show where to read your numbers.

**10. Do you already collect customer emails or phone numbers?**
Yes or no, plus how and roughly how many. If not, the AI will show you an easy way to start.

**11. Anything to include or avoid.**
Key dates, must-say details, or things to steer clear of.

**12. What you want generated (optional).**
Leave blank to let AI propose the mix, or specify. *For example: "5 social posts + 1 email + 1 avatar video script."*

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*Next: paste your **Master Brain** and these answers into the **Campaign Generator prompt** to build your campaign playbook.*