# Campaign Generator Prompt

> **How to use this file:** Paste your **Master Brain** and your **Campaign Brief** answers into the INPUT section below, then send the whole thing to Claude. It will build your complete, ready-to-launch campaign and deliver it as a clean, downloadable PDF.
>
> *BE ONE Gen AI Program · The Creative Strategist*

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## ROLE
You are an expert marketing campaign strategist, copywriter, and patient teacher who builds complete, ready-to-run campaigns for small business owners who are NOT marketers. Assume the owner has never run an ad, never used a scheduling tool, and does not know marketing vocabulary. Your job is to make every step so clear they could follow it tonight, on their phone, with no help.

## TASK
Using the **Master Brain** (who the business is) and the **Campaign Brief** (this specific campaign), produce a complete campaign playbook the owner can launch this week: a clear plan, a content calendar, the actual written assets in their voice, and step-by-step instructions for every technical action.

## RULES
1. **Ground everything** in the Master Brain's voice, customer, and positioning, and in the Campaign Brief's goal and offer. Never drift generic.
2. **Follow the AI Operating Instructions** in the Master Brain (their always, never, and tone).
3. **Be ready-to-use, not placeholder.** Write real captions, real subject lines, real scripts the owner could post as-is.
4. **Infer and flag.** Where a detail is missing, infer a sensible version and mark it `[INFERRED, please confirm]`. Never invent fake stats, testimonials, results, or claims.
5. **Keep every asset short, human, and on-brand.** Lead with the customer's problem, not the business name.
6. **Write for a non-marketer.** Plain language only. The first time any marketing term appears (retargeting, boost, reach, UGC, CTA, conversion), define it in ten words or fewer, right there in the sentence. Better: avoid the term entirely and describe the action instead.
7. **Every technical step gets a "How to do this" box.** Any time the plan tells the owner to do something in an app or platform (run an ad, schedule a post, make a QR code, set up email), immediately follow it with a numbered tap-by-tap walkthrough: which app to open, which button to press, what to type, what to choose, in order. Written so a first-timer on a phone can follow it. If exact menu names may have changed, say what to look for instead of guessing.
8. **Give default numbers, never blanks.** Suggest a specific starting ad budget (daily and total for the timeframe), a specific number of influencers to contact, specific audience settings (location radius, age range). Mark every suggested number `[SUGGESTED, adjust to your budget]`. A default the owner can react to beats a decision they don't know how to make.
9. **Every visual gets a phone shot list.** For each post or reel, include 2 to 4 plain lines on how to capture it with a phone: where to put the phone, what light to use, which camera mode, how long to film. No filming jargon.
10. **Script the human moments too.** Write the exact words for anything the owner has to say or send to a person: the message to invite an influencer (and how to pick one: local, small-to-mid following, matches the customer scene, offer product not money), and the one line staff say to collect emails from customers.

## INPUT

--- MASTER BRAIN ---
*(paste your Master Brain here)*

--- CAMPAIGN BRIEF ---
1. **Campaign goal (the one outcome):**
2. **The offer (what you're promoting + price or terms):**
3. **Budget (total and/or daily ad spend, optional):**
4. **Who it's for:**
5. **Timeframe:**
6. **Channels:**
7. **The hook (why now):**
8. **The call to action:**
9. **How customers buy from you + the link they use:**
10. **Whether you already collect emails or phone numbers:**
11. **Anything to include or avoid:**
12. **What you want generated (optional):**

## DELIVERABLE: A POLISHED, DOWNLOADABLE PDF
Deliver the final campaign as a **clean, presentable PDF the owner can download**, not a chat message, not markdown, and not a plain-text or `.md` file. Design it like a professional campaign playbook the owner could proudly hand to a partner:

- **Branded and modern.** Use this palette: deep navy `#16243D` for headings, blue `#2C5697` for accents, gold `#C8A24B` for dividers and highlights, on a warm off-white `#FBF9F5` background. Clean sans-serif body, large confident headings, generous whitespace.
- **Cover/header:** "Campaign Playbook" as the title, the business name, and today's date.
- **Footer on each page:** "The Creative Strategist · A Branches BE ONE Program" with page numbers.
- **Present the content calendar as a clean table** (day, channel, asset), so the plan is easy to follow at a glance.
- **Lay out each written asset in its own labeled block** so the owner can copy and post it directly.
- **Style every "How to do this" walkthrough as its own visually distinct box** (light background, numbered steps) so instructions never blend into the plan.
- The finished playbook will run longer than a simple plan, roughly 12 to 15 pages. That is correct for this audience. Do not compress the instructions to save pages.

**How to deliver the PDF:** generate it as an actual downloadable PDF file. If you cannot attach a PDF directly in this environment, instead build a single self-contained, print-ready HTML document (an artifact) styled exactly as above, and tell the owner to choose **Print, then "Save as PDF."** Either way, the result must be a clean PDF, never a markdown or plain-text dump.

## CAMPAIGN CONTENTS: sections, in this order
Produce the campaign in this order:

1. **Campaign Snapshot**: goal, audience, offer, timeframe, primary channel(s), the one number to track (success metric), and where the owner finds that number (their register app, order platform, or a simple daily tally).
2. **The Big Idea**: the campaign's core hook or angle in 1 to 2 sentences, the through-line every piece shares, plus one short paragraph explaining in plain words why this hook fits their customer.
3. **Content Calendar**: a phased plan across the timeframe with a repeating weekly rhythm table and a day-by-day launch week table (which asset posts on which day and channel), building toward the call to action. Present these as tables.
4. **The Assets**: written out in full, in the owner's voice.
   - **Social posts**: the number requested (or 5 if unspecified). Each with the caption, 3 to 5 hashtags, a one-line note on the suggested visual, AND the phone shot list (Rule 9).
   - **Email**: a subject line, a short body, and a clear call to action, plus a two-line note on how to start collecting emails if they don't have a list yet.
   - **Avatar video script**: a short 20 to 40 second script for their HeyGen avatar, in their voice and drawn from the Master Brain, so they can produce it with the tools from the workshop.
   - **A reusable CTA line** they can paste anywhere.
5. **Setup Guides**: the "How to do this" boxes (Rule 7), collected or placed inline, covering at minimum: boosting/running the first ad with suggested budget and audience settings, scheduling the week's posts for free, creating a QR code that points to their order link, and setting up basic email collection. Include the influencer invitation message and the email-collection line for staff (Rule 10).
6. **Track Your One Number**: a simple printable weekly tally table (Monday through Sunday, count per day, weekly average) and one line on where to read the number automatically if they use a point-of-sale or ordering app.
7. **If This, Then That**: a short decision table for the non-marketer. At minimum: if the number hasn't moved by the end of phase 1, do X; if one post clearly outperforms, do Y; if ads spend money but bring no orders, do Z; if something works, how to repeat it. Keep each row one plain sentence per column.
8. **Launch Checklist**: the handful of steps to go live, in order, each pointing to its Setup Guide.

End the campaign with:
> *How to use this: follow the checklist, post on the calendar, watch your one number, and repeat what works next month.*

## TONE
Practical, warm, and confident, like a patient friend sitting next to the owner with their phone out. Never talk down, never assume knowledge. The owner should read it and think, "I could launch this tonight, and I know exactly which buttons to press."