# Know Your Market — Market-Sizing Questionnaire (TAM · SAM · SOM)

**BE ONE Gen AI Program** · Facilitated by **The Creative Strategist**

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Before you can grow a business, you need to know how big your opportunity really is — and exactly who you serve. This short questionnaire captures the essentials in 10 questions. Answer in plain language with rough, honest numbers; estimates are fine. The AI will turn your answers into a clear **TAM, SAM & SOM** market report (your Total, Serviceable, and Obtainable market).

*Estimated time: 10–15 minutes.*

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## The 10 Questions

### What You Sell

**1. What do you sell?**
List your main product or service in one or two lines — the thing most of your revenue comes from.
*Example: "Custom-decorated cakes and dessert tables for weddings and birthday parties."*

**2. Who buys it — and are they individuals (B2C), businesses (B2B), or both?**
Describe your typical buyer in a sentence or two.
*Example: "B2C — brides and parents, mostly women 28–45 planning a celebration."*

### Your Reach

**3. What's your geographic reach?**
How far do you realistically serve customers today — a neighborhood, a city, a region, nationwide, or online/global?
*Example: "Miami-Dade County, plus delivery within ~30 miles."*

**4. What's your average sale value, and how often does a customer buy?**
Give a rough dollar figure per sale and how frequently a typical customer purchases.
*Example: "About $350 per order; most customers buy 1–2 times a year."*

### Your Focus

**5. Is there a specific niche or segment you focus on (or want to)?**
A tighter focus often means a smaller TAM but a much higher win rate.
*Example: "Leaning into luxury weddings rather than all parties."*

**6. How much can you handle right now?**
Your current monthly capacity — how many customers, orders, or projects you can realistically take on as you're set up today.
*Example: "About 12–15 orders a month before I'm maxed out."*

### Where You Are Today

**7. Where are you today — roughly how many customers and what revenue?**
Your current monthly or annual numbers. Rough is fine; this anchors your SOM.
*Example: "~8 orders/month, around $34,000/year."*

**8. Who are your competitors or alternatives — and roughly how many are nearby?**
Include direct competitors and the "do-it-themselves / do-nothing" alternative.
*Example: "3 other custom bakers in the area, plus grocery-store cakes and DIY."*

### Where You're Going

**9. What's your growth goal for the next 12 months?**
One concrete target.
*Example: "Grow from 8 to 20 orders a month" or "Reach $90,000 in revenue."*

**10. Do you already know any market numbers? (optional)**
Any stats you've seen — population, number of target businesses, industry size, average spend. Leave blank if you don't; the AI will estimate.
*Example: "~480,000 weddings happen in Florida-adjacent markets each year." (or leave blank)*

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*Once complete, paste your answers into the **Market-Sizing generator prompt** to build your TAM · SAM · SOM report.*