Build Your AI Marketing Campaign

Start Here

Get set up so you can build from minute one. Create your free tool accounts, log in to B1, and get clear on the four things you'll make today.

Create a free Claude account
Create a free HeyGen account
Create a free ElevenLabs account
Log in to B1 (BE ONE)

Tools used:Claude·HeyGen·ElevenLabs·B1 (BE ONE)

Know Your Market

Size your real opportunity with TAM, SAM & SOM, and pinpoint exactly who you serve. Fill in the questionnaire below, download your answers, and copy the prompt into Claude to generate your market report as a clean, downloadable PDF.

Resources

Download the Market-Sizing questionnaire Download the Market-Sizing prompt

Market-Sizing Questionnaire

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Answer in plain language with rough, honest numbers — estimates are fine. Then export your answers or copy the prompt into Claude to build your TAM · SAM · SOM report.

1. What do you sell?

Your main product or service in a line or two. e.g. "Custom-decorated cakes for weddings and parties."

2. Who buys it — individuals (B2C), businesses (B2B), or both?

Describe your typical buyer. e.g. "B2C — brides and parents, mostly women 28–45."

3. What's your geographic reach?

Neighborhood, city, region, nationwide, or online/global. e.g. "Miami-Dade plus ~30-mile delivery."

4. Average sale value, and how often a customer buys?

Rough dollars per sale + frequency. e.g. "~$350 per order; most buy 1–2× a year."

5. Is there a niche or segment you focus on (or want to)?

A tighter focus = smaller market but higher win rate. e.g. "Leaning into luxury weddings."

6. How much can you handle right now?

Your current monthly capacity. e.g. "About 12–15 orders a month before I'm maxed out."

7. Where are you today — customers and revenue?

Rough current numbers, monthly or annual. e.g. "~8 orders/month, around $34k/year."

8. Competitors or alternatives — and roughly how many nearby?

Include the "do-it-themselves / do-nothing" option. e.g. "3 local bakers + grocery cakes + DIY."

9. What's your growth goal for the next 12 months?

One concrete target. e.g. "Grow from 8 to 20 orders a month" or "Reach $90k in revenue."

10. Do you already know any market numbers? (optional)

Population, # of target businesses, industry size, average spend. Leave blank to let AI estimate.

Tools used:Claude

Build Your Master Brain

Create one AI-ready document that captures the truth of your business, so every AI tool sounds like you. Answer the focused questionnaire, then run the generator prompt in Claude to produce a polished, downloadable PDF.

Resources

Download the Master Brain questionnaire Download the Master Brain prompt

Master Brain Questionnaire

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Answer in your own natural voice — rough, honest answers are exactly what we need; the AI fills in the polish. Then export your answers or copy the prompt into Claude.

Seed paragraph

Fill this in first — it gives the AI a baseline before the deeper questions.

1. Your name, role, business name — and where you're based?

e.g. "Maria Lopez, Founder — Sweet Layers Bakery, Miami, FL."

2. In 2–3 sentences, what does your business do?

Explain it as if to someone who knows nothing about your industry.

3. What's your story — how did you get into this, and the deeper “why”?

Career pivots, defining moments, what drives you beyond money.

4. Describe your personality and brand in 5–7 words.

e.g. "Warm, detail-obsessed, joyful, dependable, family-first."

5. What's your mission, and your top 3 values?

Why your business exists, plus the three values that guide it.

6. List your main products or services — one line each.

7. Which offering brings in the most revenue, and which do you love most?

8. Do you sell B2C, B2B, or both — and how do you sell & deliver?

Briefly, the journey from first contact to finished sale.

9. Describe your #1 ideal customer in a few sentences.

Who are they? What do they want most?

10. What problem do you solve — and how do clients feel after?

11. Where do your ideal customers spend their time?

Platforms, communities, events, associations.

12. What are your rough price ranges, and how do you set them?

13. What's your #1 measurable goal for the next 12 months?

e.g. "Reach $120,000 in revenue" or "Grow to 30 orders a month."

14. Your communication style in 3–5 words + any signature phrases?

e.g. Style — warm, direct, encouraging. Phrase — "Marketing is an investment, not an expense."

15. What should AI NEVER say or do on your behalf?

Words, tones, or claims that feel wrong for your brand.

16. Your top 2–3 competitors, and what makes you different?

17. Complete: "We are the only ___ that ___."

If "only" feels too strong, rephrase it however feels true.

18. Which marketing channels do you use now, and which work best?

19. What tools, software, or AI do you currently use?

20. One signature story, analogy, or saying — plus anything essential we missed.

Tools used:Claude

Create Content (AI Avatar Video)

Turn a photo, your voice, and a short script into a branded video of yourself — made with AI in minutes. Fill in the questionnaire below, copy the prompt into Claude for your script and tool directions, then bring it to life with HeyGen and ElevenLabs.

Today's activity

Make your clone: share your story

In one short video, tell the world what you have learned about AI and how it has helped your business grow. Fill in your story, then make your clone two ways.

Your name and business

Ways AI has helped your business

Tap all that apply.

In your own words, how has AI helped your business grow?

What you learned through the Branches BE ONE Gen AI program, and what has changed for your business.

One specific example, win, or moment (optional)

A concrete detail makes your clone feel real.

A place that shows what you do (optional)

Where your Kie.ai video is set. e.g. my creative studio, my bakery kitchen, my salon. Leave blank and the AI will pick one that fits.

Then make it two ways

Option 1 · HeyGen (free, longer)

A full 45 to 60 second testimonial. Copy the script into Claude, then build your talking avatar using the HeyGen and ElevenLabs steps below.

Option 2 · Kie.ai (Seedance 2.0) (15-second clip)

A punchy 15-second AI video from one photo, set in your workspace and kept true to your likeness. Copy the prompt into Claude, then paste the result into Kie.ai with your photo.

Open Kie.ai

Open Kie.ai (button above). You will need a Kie.ai account with a little credit.
Upload your photo as the reference image: plain background, chest up, good light, clear face.
Paste the Seedance prompt Claude wrote into the prompt box.
Set aspect ratio to 9:16, duration to 15 seconds, turn Generate Audio on, and resolution to 720p.
Press Generate, wait a moment, then download your clip.

Cost: a 15-second 720p clip runs about $2 to $3 (Seedance 2.0 bills per second, and audio is included). Kie.ai charges in credits, so the exact total shows on the page before you generate.

Saves automatically on this device

Resources

Download the Avatar/Video prompt

Avatar Video Questionnaire

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Answer these, then export your answers or copy the prompt into Claude to get your full video script plus the exact HeyGen and ElevenLabs directions. Made a Master Brain in Module 2? Paste it into Claude after for an even more on-brand video.

1. Your business + who it's for

One line on what you do and who you serve.

2. The ONE message of this video

The single thing you want them to remember. Keep it to one idea, not five.

3. The call to action

Exactly what they should do next. e.g. "Book a free consult" or "Tap the link."

4. Where you'll post it

e.g. Instagram Reel, TikTok, LinkedIn, or your website.

5. Tone / energy in 3 words

e.g. "Warm, confident, upbeat."

6. Video length

30s, 45s, or 60s. Default is 45s.

7. Anything to include or avoid?

An offer, a phrase you love, or a claim you can't make.

Make your video — step by step

Create your AI avatar

Made in HeyGen from a single photo.

Take a photo of yourself — a clear selfie or a full-body shot both work.
In HeyGen, go to Avatars → Manage Avatars.
Click New Avatar, then choose Create a virtual character.
Upload your photo. HeyGen builds your avatar.

Tip: Use a simple, plain background with nothing moving behind you — standing against a blank wall is ideal. Busy or cluttered backgrounds make a weaker avatar.

Clone your voice, then finish your video

Made in ElevenLabs, then brought back into HeyGen.

In ElevenLabs, open Voices in the left sidebar.
Click Create New Voice, then choose Instant Voice Clone.
Record about 2 minutes of your voice as a voice note, upload it, and name it with your name.
Generate it once to check the clone sounds like you.
Go to Text to Speech in the left sidebar, paste your script (from the questionnaire above), choose your cloned voice, and generate the speech.
When it sounds right, download the audio.
Back in HeyGen, go to Avatars and select your avatar.
Choose Use in a Video → Add a Script, then upload your audio (or type or record your script there).
Generate your video.

Tools used:Claude·HeyGen·ElevenLabs·kie.ai

Launch & Grow

Put your assets to work. Fill in the Campaign Brief below, then run it with your Master Brain in Claude to get a complete, ready-to-launch campaign. Post your video, and build a simple monthly rhythm.

Resources

Download the Campaign Brief questionnaire Download the Campaign Generator prompt Download the Campaign Canvas Download the Full Course

Campaign Brief

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You already built your Master Brain, so AI knows your business. This brief captures only what's specific to this campaign. Answer it, then export your answers or copy the prompt into Claude (paste your Master Brain in too) to build a ready-to-launch campaign playbook.

1. Your campaign goal: the one outcome

One specific result, pick just one. e.g. "Book 10 discovery calls" or "Sell 20 workshop spots."

2. The offer

What you're promoting (product, service, or event), plus the price or terms.

3. Your budget (optional)

What you can spend in total, and/or per day on ads. Leave blank and the AI will suggest a starter budget you can adjust.

4. Who it's for

Which slice of your customers this is aimed at. Pull from your persona.

5. The timeframe

How long it runs. e.g. one week, two weeks, or up to a launch date.

6. Your channels

Where it will run. e.g. Instagram, Facebook, your email list, WhatsApp.

7. The hook: why now?

The reason to act now: a deadline, a launch, a season, a special price, or a story.

8. The call to action

The one action you want people to take. e.g. DM you, click a link, book a call, buy, reply.

9. How do customers buy from you, and what link do they use?

How people order or pay, plus the link they use. e.g. Square register, Shopify site, WhatsApp, Instagram DM, Linktree. Helps the AI build your QR code and show where to read your numbers.

10. Do you already collect customer emails or phone numbers?

Yes or no, plus how and roughly how many. If not, the AI will show you an easy way to start.

11. Anything to include or avoid

Key dates, must-say details, or things to steer clear of.

12. What you want generated (optional)

Leave blank to let AI propose the mix, or specify. e.g. "5 social posts + 1 email + 1 avatar video script."